Upcoming Issues, New Methods: Using Interactive Qualitative Analysis (IQA) in Management Research

ABSTRACT Objective: this article aims to present interactive qualitative analysis (IQA) as a strategy be used in management research, detailing its application. Since the IQA is derived from research education, study discusses potentialities of use research. Methods: presented by step-by-step application method problem entrepreneurship. Results: targets generation shared mental map focus group members on phenomenon under study. The data collection and steps are conducted parallel, participants themselves carry out first analysis. results set relationships between elements theorized. inductive character initial stages, combined with deductive procedures, allows discovering new ways thinking about investigated problems, reinforcing research’s exploratory character. Conclusions: replicable protocol promotes researches’ reliability validity, presenting empirical evidences that interpretations guaranteed data, allowing for methodological theoretical advances.